{"id":1663,"date":"2026-08-07T14:22:04","date_gmt":"2026-08-07T14:22:04","guid":{"rendered":"https:\/\/v-e-r-t-i-c-a-l.com\/?p=1663"},"modified":"2026-08-07T14:22:05","modified_gmt":"2026-08-07T14:22:05","slug":"why-vertical-our-story","status":"publish","type":"post","link":"https:\/\/v-e-r-t-i-c-a-l.com\/de\/why-vertical-our-story\/","title":{"rendered":"Why Vertical: Our Story"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Vertical started with a simple idea: Berlin deserved a CBD and lifestyle shop that felt as considered as the products on its shelves.<\/p><h2 class=\"wp-block-heading\">Balance, Creativity, Self-Expression<\/h2><p class=\"wp-block-paragraph\">Those three words shape everything we do \u2014 from the products we choose to stock to the way our flagship store on Rosa-Luxemburg-Stra\u00dfe feels when you walk in. We wanted a space that didn&#8217;t feel clinical or intimidating, but still took quality seriously.<\/p><h2 class=\"wp-block-heading\">What We Look For<\/h2><p class=\"wp-block-paragraph\">Every product on our shelves is chosen with the same questions in mind: is it responsibly sourced, is it well made, and would we actually use it ourselves? That&#8217;s true whether we&#8217;re talking about a CBD oil or a hand-picked accessory.<\/p><h2 class=\"wp-block-heading\">Where We&#8217;re Headed<\/h2><p class=\"wp-block-paragraph\">Our vision is to grow into a destination brand across Europe \u2014 known not just for what we sell, but for the community and culture around it. Berlin is where that starts.<\/p><p class=\"wp-block-paragraph\">Come find us at Rosa-Luxemburg-Stra\u00dfe 49, or <a href=\"\/de\/shop\/\">browse the shop<\/a> from wherever you are.<\/p>","protected":false},"excerpt":{"rendered":"<p>Vertical started with a simple idea: Berlin deserved a CBD and lifestyle shop that felt as considered as the products [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1663","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/v-e-r-t-i-c-a-l.com\/de\/wp-json\/wp\/v2\/posts\/1663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/v-e-r-t-i-c-a-l.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/v-e-r-t-i-c-a-l.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/v-e-r-t-i-c-a-l.com\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/v-e-r-t-i-c-a-l.com\/de\/wp-json\/wp\/v2\/comments?post=1663"}],"version-history":[{"count":1,"href":"https:\/\/v-e-r-t-i-c-a-l.com\/de\/wp-json\/wp\/v2\/posts\/1663\/revisions"}],"predecessor-version":[{"id":1667,"href":"https:\/\/v-e-r-t-i-c-a-l.com\/de\/wp-json\/wp\/v2\/posts\/1663\/revisions\/1667"}],"wp:attachment":[{"href":"https:\/\/v-e-r-t-i-c-a-l.com\/de\/wp-json\/wp\/v2\/media?parent=1663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/v-e-r-t-i-c-a-l.com\/de\/wp-json\/wp\/v2\/categories?post=1663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/v-e-r-t-i-c-a-l.com\/de\/wp-json\/wp\/v2\/tags?post=1663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}